London, Greater London, United Kingdom
Chief Marketing Officer and President Bacardi Global Brands at Bacardi
Food & Beverages
Education
Moscow State Institute of International Relations (MGIMO) 1993 — 1997
Bachelor Honor Degree, International Management; Marketing; Management, Advertising, International Trade, Finance, Law
Experimental School of Mathematics 1983 — 1993
Bachelor's degree, Mathematics
Experience
Bacardi January 2015 - Present
Bacardi November 2012 - January 2015
Bacardi Rus July 2009 - March 2013
Red Bull April 2008 - July 2009
Bacardi June 2005 - March 2008
Pepsi Bottling Group January 2004 - May 2005
Procter & Gamble February 2002 - December 2003
Procter & Gamble October 2000 - February 2002
Procter & Gamble February 2000 - October 2000
Pantene Central & Eastern Europe September 1999 - February 2000
Skills
Premium Sales, Marketing Research, Capabilities Development, Strategic Vision, Competitive Analysis, Advertising, Creativity Skills, P&L Management, Customer Relations, Luxury Brand Marketing, Sales Operations, Marketing Strategy, Distribution Strategies, Distributors, Logistics Management, Brand Management, FMCG, Finance, Agency Relationship..., People Development, Word Of Mouth Marketing, Marketing, Customer Insight, New Business Development, Human Resources, Organizational Structure, Innovation Management, General Management, Business Planning, Brand Architecture, On-Premise Marketing, Trade Marketing, Portfolio Management, Integrated Marketing, New Media, Strategy, Market Planning, Organizational..., Digital Marketing, Food & Beverage, Corporate Social..., Employer Branding, Market Analysis, Cross-functional Team..., Marketing Management, Business Strategy, Alcoholic Beverages, Sales Management, Social Media Marketing, Brand Development