Falkirk, United Kingdom
MD at Action Insight Management (AiM) 'FMCG Shopper Insights Consultancy, Price, Promotion & Equity Optimisation (TPO)
Consumer Goods
Experience
Action Insight Management (AiM) 2011 - Present
Heineken 2009 - 2011
Scottish & Newcastle September 2006 - 2011
Scottish & Newcastle International January 2004 - September 2006
Scottish and Newcastle 1998 - 2004
Diageo 1993 - 1998
Curver 1991 - 1992
Philip Morris International 1985 - 1990
Skills
Project Planning, Sales, Market Analysis, Pricing, Pricing Strategy &..., Competitive Analysis, Marketing Strategy, Business Planning, Retail, Pricing Strategy, Consumer Insight, Trade Marketing, Brand Equity, Sales Operations, Business Insights, Grocery, Profit Maximization, Beer, Shopper Marketing, Key Account Development, Consumer Products, Analytics, Strategy, Leadership, Coaching, Customer Insight, Marketing Management, Trade Promotion..., Brand Development, Segmentation, Key Account Management, Consumer and Shopper..., P&L Management, Marketing Research, Brand Management, Categorization, International Marketing, Marketing, Category Management, Negotiation, Income Statement, Market Planning, Brand Architecture, Business Development, Management, Business Strategy, New Business Development, FMCG Sales & Marketing..., FMCG, Customer Marketing