London, United Kingdom
Commercial marketing director, experienced in building engagement & value from insight driven data & digital marketing.
Publishing
Education
Kellogg Business School Chicago 2002 — 2002
Exec Development Prog.
Coventry University 1983 — 1987
BA hons, Business and Finance
Experience
Bauer Media September 2010 - Present
Dun & Bradstreet January 2010 - September 2010
BBC Worldwide 2002 - December 2009
BBC Magazines 2000 - 2002
BBC Worldwide 1997 - 2002
Skills
Digital Media, Brand Loyalty, Online Publishing, Media Planning, Segmentation, Leadership, Data Strategies, Loyalty Marketing, Joint Ventures, PPC, Online Marketing, Online Advertising, E-commerce, Digital Strategy, Management, Web Analytics, Subscription marketing, Social Media Marketing, Content Strategy, Digital Marketing, Data Segmentation, Market Research, Change Management, Marketing Communications, Mobile Marketing, Customer Journey Mapping, Lifetime Value, eCRM, Campaign Management, Database Marketing, Lead Generation, Stakeholder Engagement, Magazines, B2B Marketing, Positioning, Marketing, ARPU, Channel Optimization, Email Marketing, Non-Executive Director, Direct Marketing, Marketing Strategy, Strategic Partnerships, Subscriptions, Project Planning, Multi-channel Marketing, Customer Acquisition, Strategy, Integrated Marketing, Permission Marketing