Marcello Messina (ECommerce | Digital | CRM)
Milan Area, Italy
✔ ECommerce ✔ CRM ✔ Digital Marketing Director | Innovation & Digital Transformation | Luxury | marcellomessina.com
Luxury Goods & Jewelry
Education
Politecnico di Torino 1996 — 2002
Computer Engineering - Partnership with Texas Instruments London, Internet based applications, Final grade: 110/110
MECLAB Training Group 2008 — 2009
Miami - USA, Email Marketing Strategies
MECLAB Training Group 2008 — 2009
Orlando - USA, Landing Page Optimization
KPMG 2006 — 2007
Milano - Marketing, Strategic and Operational Marketing and Category Management
TILS (Telecom Italia Learning Services) 2002 — 2003
Master - Roma -, Project Management and Effective Communication
Experience
Excelsior Milano - Luxury Department Store - www.excelsiormilano.com October 2014 - Present
Coin Excelsior - Premium Department Store - www.coinexcelsior.com October 2014 - Present
Coin - www.coin.it October 2014 - Present
Popai Italia September 2014 - Present
Il Sole 24 ORE Business School ed Eventi July 2014 - Present
De Agostini Editore November 2001 - Present
KIKO MAKEUP MILANO - BILLIONAIRE ITALIAN COUTURE - WOMO - MADINA - (PERCASSI) May 2012 - October 2014
KIKO MAKE UP MILANO - Percassi Group February 2010 - May 2012
Bottega Verde December 2003 - January 2010
Telecom Italia Lab April 2001 - December 2003
Skills
Marketing Strategy, Online Communications, Logistics, Multi-channel Marketing, Online Branding, Affiliate Marketing, CRM software, E-commerce, Social Media, Online Marketing, Online Testing, Email Marketing, Social Media Marketing, Web Analytics, Usability Design, Online Sales, Warehousing, E-commerce Consulting, Digital Marketing, Online Communities, Advertising, Strategy, Customer Acquisition, Customer Service, Marketing, SEM, Marketing ROI, Online PR, Web Project Management, Call Center, Customer Satisfaction, Liferay, CRM, Google, Social Marketing, Usability Testing, Hybris, SEO, User Experience, Omniture, Web 2.0, Digital Strategy, Google Analytics, Social Networking, Management, Social Networking Sites, Couriers, Online Advertising, Google Adwords, E-commerce Solutions