Varese Area, Italy
Commercial Director | Sales & Marketing | EMEA | Export | B2B | Retail
Consumer Goods
Education
INSEAD Sales Specialization 2008 — 2008
Leading Effective Sales Force
SDA Bocconi Marketing Degree 1997 — 1998
Marketing
Experience
Whirlpool EMEA Commercial Director - Strategic Planning February 2013 - Present
Whirlpool EMEA Commercial and Marketing Director MEA July 2008 - January 2013
Whirlpool EMEA Marketing Director EE & MEA May 2004 - May 2008
Whirlpool EMEA European Brand Manager Refrigeration January 2001 - April 2004
Whirlpool EMEA European Product Manager Refrigeration 2000 - 2004
Whirlpool EMEA European Product Manager Refrigeration March 1998 - December 2000
Whirlpool EMEA Mega Projects Coordinator November 1994 - February 1996
Schat Watercraft Drafting Technician & Compliance Manager 1989 - 1994
Skills
Sales Operations, Integrated Marketing, Full P&L Responsibility, Marketing, Export, Marketing Management, Strategic Thinking, Business Planning, P&L Management, Marketing Research, Positioning, Key Account Management, Negotiation, International Marketing, Mergers & Acquisitions, Strategy, Leadership, Commercial Management, Product Launch, Cross-functional Team..., Distribution Strategies, Market Planning, Brand Development, Market Analysis, Business Strategy, Middle East, Trade Marketing, Performance Turnaround, Product Development, Pricing Strategy, Customer Insight, International Business, Management, Product Innovation, Consumer Products, Sales Management, Eastern Europe, Brand Architecture, New Business Development, Product Marketing, Brand Management, Marketing Strategy, Segmentation, Product Management, Forecasting, Turnaround Experience, Strategic Planning, International Sales, Pricing