Rome Area, Italy
SAM_Insight_to_go cofounder, Research Intelligence & Insight Generation expert, Certified coach
Research
Experience
SAM Insight_to_go June 2013 - Present
British American Tobacco Italy October 2007 - May 2013
British American Tobacco Italy April 2006 - October 2007
Sara Lee Branded Apparel January 2003 - March 2006
Barilla Group August 1996 - September 2002
Barilla Group April 1994 - July 1996
Barilla Deutschland Gmbh March 1993 - March 1993
Barilla Group March 1991 - March 1993
Barilla February 1990 - March 1991
Skills
Consumer Insight, Innovation Development, Integrated Marketing, Pricing, FMCG, Business Insights, Consumer Marketing, Brand Loyalty, Competitive Intelligence, Advertising Research, Nielsen, Strategy, Brand Development, Segmentation, Product Innovation, Market Research, Positioning, Consumer Behaviour, Marketing Strategy, Market Planning, Product Marketing, Product Development, Product Management, Brand Architecture, Marketing Research, Brand Equity, Focus Groups, International Marketing, Management, Start-ups, Competitive Analysis, Brand Awareness, Marketing, Customer Insight, Market Intelligence, Market Analysis, Consumer Products, Pricing Strategy, Quantitative Research, Global Marketing, Strategic Thinking, Public Relations, Shopper Marketing, Marketing Management, Trade Marketing, Insight Generation, Brand Management, Leadership, Qualitative Research, Innovation Management