Frankfurt Am Main Area, Germany
Independent Market Research Professional
Market Research
Education
University 1989 — 1995
Dr. phil., social psychology, advertising psychology
Advertising Merchant 1987 — 1989
Experience
iq intelligentquestions. 2004 - Present
Diageo 2000 - 2004
Creative Analytic 1998 - 2000
Citibank Cardservice 1996 - 1998
Skills
Market Research, P&L Management, Marketing Research, Qualitative Research, Analytics, Business Strategy, FMCG, Marketing Communications, E-commerce, Project Planning, Brand Development, Business Planning, Team Management, Online Marketing, Business Development, Consumer Behaviour, Advertising Research, Trade Marketing, Market Analysis, B2B, Brand Architecture, International Marketing, Shopper Marketing, Market Planning, Marketing, Brand Management, Advertising, Management, Retail, Customer Insight, Product Development, Integrated Marketing, Management Consulting, Marketing Management, Forecasting, Brand Equity, Competitive Intelligence, Direct Marketing, Cross-functional Team..., Competitive Analysis, Marketing Strategy, Digital Marketing, Consumer Products, Key Account Management, Product Management, International Business, Quantitative Research, CRM, Strategy, Segmentation