Edinburgh, City of Edinburgh, United Kingdom
Head of Digital Marketing at Standard Life
Marketing and Advertising
Education
Ecole de Management de Lyon 2006 — 2009
Master, Management
Napier University 2005 — 2006
Bachelor, Business
IUT Techniques de commercialisation de Toulon 2003 — 2005
DUT, Marketing techniques
Lycée Beaussier 2000 — 2003
Baccalaureate, Economy and social
Experience
Standard Life August 2011 - Present
Skyscanner March 2010 - August 2011
Maxymiser June 2008 - December 2009
CPS technologies April 2007 - December 2007
Darty July 2004 - September 2005
Skills
Mobile Marketing, Google Webmaster Tools, Search Advertising, Marketing Strategy, PPC, Marketing Management, Digital Marketing, E-commerce, Google Adwords, Web Analytics, Behavioral Targeting, Online Marketing, Digital Media, Social Media Marketing, Public Relations, SEM, Search, Comparison Shopping..., CPM, SMO, Conversion Optimization, Affiliate Marketing, Online Advertising, Press Releases, Lead Generation, Marketing Communications, Multivariate Testing, Web 2.0, Email Marketing, Promotions, Web Project Management, E-business, Social Media, Google Analytics, Analytics, Blogging, Organic Search, Copywriting, Facebook, Keyword Research, Direct Marketing, Link Building, A/B testing, Social Networking, Digital Strategy, SEO, CPL, Landing Page..., Customer Acquisition, Content Management