Lisbon Area, Portugal
MBA Finalist at HEC PARISINDEG ISCTE
Marketing and Advertising
Education
ISCTE 2013 — 2015
Executive Master of Business Administration (MBA), Business Administration and Management, General
ESCS - Escola Superior Comunicação Social 2007 — 2010
Mestre, Marketing e Publicidade
IPAM - Instituto Português de Administração e Marketing 2007 — 2008
Licenciatura, Gestão de Marketing
IADE - Instituto de Arte Design e Empresa 1986 — 1989
Técnico, Marketing e Publicidade
Experience
Grupo Visabeira June 2010 - October 2013
ESCS September 2002 - September 2012
Caves AliançaPrimedrinks April 2002 - August 2006
Sociedade Central de Cervejas e Bebidas March 1999 - March 2002
Ogilvy & Mather October 1989 - February 1998
HDM- Havas Dentsu & Masteller Advertising Agency September 1988 - September 1989
Direcção Geral da Comunicação Social - GAI January 1988 - September 1988
Skills
B2B Marketing, Market Research, Product Innovation, Management, Motivation, Digital Marketing, Marketing Strategy, Marketing Communications, Market Planning, Brand Architecture, Strategic Communications, Tourism, Online Marketing, Marketing Management, Brand Development, Marketing Research, Brand Management, Consumer Behaviour, Social Media Marketing, Relationship Marketing, Negotiation, Social Media, Strategy, Project Management, Team Management, Strategic Planning, Telecommunications, Business Ideas, Competitive Analysis, Team Leadership, Political Consulting, Public Relations, Advertising, Corporate Communications, Corporate Branding, Spanish, Digital Strategy, Business Planning, Integrated Marketing, Sales Management, Product Marketing, New Business Development, Online Advertising, Team Building, Business Development, Marketing, Business Strategy, FMCG