Cardiff, United Kingdom
Head of Analytical Insight and Research at Response One
Financial Services
Education
The Institute of Direct and Digital Marketing 2013 — 2013
Award in Data Management, Marketing Analytics, Merit
Chartered Institute of Marketing 2011 — 2012
Diploma in Web Metrics and Analytics, Marketing Analytics, Merit
Chartered Institute of Marketing 2010 — 2011
Chartered Postgradute Diploma in Marketing, Marketing Strategy
The Institute of Direct and Digital Marketing 2009 — 2010
The IDM Professional Diploma in Digital Marketing, Digital Marketing, Merit
University of Wales, Cardiff 2004 — 2005
MBA, Business Management, Distinction
Magadh University 1997 — 2001
Bachelor of Engineering (BSc.Eng.), Computer Engineering, Distinction
St Xavier's School 1984 — 1996
A Levels, Mathematics
Experience
Response One February 2015 - Present
The Chartered Institute of Marketing (CIM) May 2013 - Present
Gocompare.com February 2014 - February 2015
Gocompare.com April 2013 - January 2014
Gocompare.com October 2012 - March 2013
Buy As You View February 2009 - October 2012
Buy As You View December 2007 - January 2009
Buy As You View January 2007 - November 2007
Lloyds TSB August 2006 - January 2007
Halifax July 2005 - August 2006
Skills
Direct Marketing, Digital Strategy, Customer Journeys, Analysis, Campaign Management, Correlation Analysis, Statistical Modeling, Linear Regression, T-tests, Customer Journey Mapping, Predictive Modeling, Web Analytics, Customer Analysis, Change Management, Digital Marketing, Customer Segmentation..., Statistical Concepts, Customer Value..., SAS E-Miner, Customer Analytics, Market Basket Analysis, Customer Intelligence, Loyalty Analytics, Marketing Management, Exploratory Data..., Email Marketing, CRM, Data-driven Marketing, Marketing, Credit Risk, Segmentation, Customer Acquisition, Market Research, Leadership, Consulting, Database Marketing, Analytics, Management, Strategy, RFM, Customer Insight, Database Management, Team Management, SAS, Logistic Regression, Predictive Analytics, Marketing Strategy, Cluster Analysis, Database Admin, Marketing Communications