Leicester, Leicestershire, United Kingdom
Associate Director, Marketing Optimisation and Decision Modelling at RedRoute International Ltd
Market Research
Education
The University of Manchester 1981 — 1985
Economics, Econometrics and Quantitative Economics
St Helena School, Chesterfield 1976 — 1981
Experience
RedRoute International Ltd March 2014 - Present
Charnwood Research Solutions October 2012 - Present
RedRoute International Limited October 2012 - Present
Liveinsights April 2010 - October 2012
Solva Consultancy Ltd January 2006 - March 2012
Mars 2002 - 2005
Mars November 1993 - July 2002
RHM 1988 - 1993
OHAL 1985 - 1988
Skills
Product Innovation, Data Analysis, Market Analysis, Market Intelligence, Innovation Management, Competitive Analysis, Retail Audit, Competitive Intelligence, Brand Equity, Strategic Thinking, Customer Insight, FMCG, Online Research, Brand Architecture, Advertising Research, Qualitative Research, Strategy, Big Data analysis, Report Writing, Marketing Research, Project Planning, Segmentation, Analytics, Data Mining, Analysis, Marketing Management, Management, Social Media Research, Consumer Behaviour, Focus Groups, Consumer Products, Consumer Insights, Forecasting, Budgets, Quantitative Research, Consumer Insight, Shopper Marketing, Business Insights, Social Media, Market Research