Manchester, Greater Manchester, United Kingdom
Marketing ROI Expert * Adv Analytics * Earned Media Analytics * Behavioural Economics
Management Consulting
Education
The University of Manchester 1997 — 2001
Bachelor of Arts (BA), Economics (Major: Econometrics), 2:1
Experience
Bottom Line Analytics May 2012 - Present
Carat (Leeds) August 2013 - March 2014
GreenBook November 2012 - January 2014
McCann Erickson January 2012 - May 2012
Mintel April 2007 - November 2011
JWT June 2011 - July 2011
Joseph Rowntree Foundation November 2009 - November 2010
Costa Coffee August 2010 - October 2010
The Co-operative Group June 2006 - March 2007
Nunwood January 2005 - March 2006
Skills
ROMI, social media analytics, Thought Leadership, Quantitative Analytics, ANOVA, Time Series Analysis, Analytics, Logistic Regression, SPSS, Crt, Marketing Research, ARIMA, Unstructured Data, Key Driver Analysis, Big Data, Social Media Consulting, CRM, Data Analysis, Regression Analysis, Social Media Measurement, Cognos, CHAID, Strategic Consulting, Structural Equation..., Text Analytics, Brand Equity, Business Strategy, Econometrics, Factor Analysis, Social Media Marketing, Forecasting, Social Media Blogging, Customer Insight, Strategy, Correspondence Analysis, New Business Development, Statistical Modeling, Segmentation, Account Management, Social Media..., Pricing Optimization, Eviews, Business Analytics, Predictive Analytics, Social Media Advertising, Statistics, Neural Networks, Qualitative Research, Report Writing Skills, Marketing Strategy