London, United Kingdom
fast, effective, nononsense marketing insight
Market Research
Education
Institute of Direct Marketing 1988 — 1989
Diploma in Direct Marketing
The University of Manchester 1987 — 1988
Chartered Institute of Marketing Diploma
Liverpool John Moores University 1979 — 1986
BA Hons, Business Studies
Calday Grange Grammar School 1977 — 1985
Experience
fast.MAP October 2006 - Present
Coad, Cole and Burey Ltd January 2001 - October 2006
Telegraph Group Ltd 1996 - 2000
Prime Response Ltd September 1991 - September 1996
Bellman Direct 1987 - 1990
Focus Marketing 1986 - 1990
Skills
CRM, Loyalty Marketing, Telemarketing, Direct Mail Campaigns, Online Marketing, Process Improvement, Financial Services, Online Research, Web Marketing, Digital Marketing, Customer Analysis, Lead Generation, Website Development, Digital Direct Marketing, Campaigns, B2C, Direct Mail, Campaign Management, Online Advertising, Proposition Development, Database Marketing, Email Marketing, Online Lead Generation, Charity Marketing, Segmentation, Marketing, Brand Loyalty, Web Analytics, Marketing Research, Brand Development, Data Protection Act, Multi-channel Marketing, Loyalty Programs, Direct Marketing, Management, Market Research, Customer Insight, B2B Marketing, Marketing Communications, Consumer Behaviour, Quantitative Research, Digital Strategy, B2B, Marketing Management, SEM, Presentations, Customer Acquisition, Market Planning, Marketing Strategy