Stockholm, Sweden
Conversion Optimization, Web Analytics & AB Testing
Marketing and Advertising
Education
Hyper Island 2010 — 2011
E-Commerce Management
Università di Pisa 2001 — 2004
BA, Foreign Languages, Linguistics, Fine Arts
Experience
Schibsted Media Group December 2013 - Present
Conversionista! February 2011 - December 2013
Hyper Island August 2010 - February 2011
Web Guide Partner June 2008 - February 2011
Besedo January 2007 - May 2008
Italian Embassy September 2006 - December 2006
Italian Ministry of Education, University and Research September 2005 - May 2006
Skills
Organic Search, SEM, PPC, Web Analytics, E-business, Google Website Optimizer, Digital Strategy, Traffic Generation, Landing Page..., Content Planning, Google Webmaster Tools, Google Adwords, A/B testing, Social Media, SEO copywriting, Keyword Research, Conversion Optimization, Lead Generation, Social Media Marketing, E-commerce, Search Advertising, Online Advertising, SEO, Analytics, Usability, Usability Testing, Multivariate Testing, Affiliate Marketing, Behavioral marketing, E-commerce Optimization, Online Marketing, Google Analytics, Omniture, Digital Marketing, Web Project Management, Link Building, Keyword Analysis, Content Marketing, A/B Testing