Basel Area, Switzerland
Senior Brand Manager Oral Care Innovation Center at Colgate Palmolive Europe
Consumer Goods
Education
Economics University Degree, Postgraduate Master in Marketing Management 2007 — 2008
Master in Marketing Management - Fondazione Istud, Marketing
Università di Catania 2002 — 2007
Economics & Business, Economics
Experience
Colgate-Palmolive Europe July 2012 - Present
Colgate-Palmolive Belgium May 2011 - June 2012
GABA International (Colgate-Palmolive) January 2009 - May 2011
Colgate-Palmolive Europe January 2008 - December 2008
Skills
Segmentation, Strategic Thinking, Consumer Marketing, Digital Marketing, Promotions, Brand Development, Consumer Products, B2B, Market Analysis, Market Research, FMCG, Oral Care, Integrated Marketing, Personal Care, Media Planning, Management, Marketing Management, Marketing Research, Brand Equity, Forecasting, Home Care, Market Planning, Cross-functional Team..., Product Marketing, Customer Insight, AC Nielsen, Advertising, Product Innovation, Marketing Strategy, Trade Marketing, Strategy, Key Account Management, Business Strategy, International Marketing, Marketing, Consumer Insight, Consumer Insights, Brand Communication, Competitive Analysis, Product Launch, P&L Management, Shopper Marketing, Strategy Development, Direct Marketing, Marketing Communications, Go-to-market Strategy, Brand Management, Consumer Behaviour, Brand Architecture, Product Development