Reading, United Kingdom
Head of Programmatic Strategy at Premier Inn
Marketing and Advertising
Education
Social Media Academy 2011 — 2011
Social Media Strategist Certificate (CSMS), Social Media
Social Media Academy 2011 — 2011
Certified Strategist, Social Media
Southampton Solent University 1999 — 2000
Master of Art, Media
Ecole supérieure de Commerce de Rennes 1996 — 2000
Business School Diploma, Business, Management, Marketing, and Related Support Services
The Open University 1996 — 1998
BA (Hons), Business Studies, 2:2 Hons
Experience
Premier Inn March 2013 - Present
Premier Inn - A Whitbread Company March 2013 - July 2015
Whitbread March 2013 - March 2014
Urban Outfitters October 2010 - March 2013
Amazon.com February 2008 - May 2010
Digital River April 2006 - February 2008
Digital River April 2006 - October 2007
Dell March 1999 - April 2006
Dell May 2005 - March 2006
Dell Inc September 2004 - May 2005
Skills
Marketing Research, SEM, Direct Marketing, Social Media, Marketing Strategy, Social Networking, Digital consulting, Marketing Management, Multi-channel Marketing, Social Media Marketing, Google Adwords, Competitive Analysis, Management, Campaign Management, Analytics, Web Analytics, PPC, Mobile Marketing, E-commerce, Landing Page..., Google Analytics, Meta Search Engine..., CRM, Digital Strategy, Facebook Marketing, E-business, Online Advertising, Marketing Communications, Strategic Partnerships, People Management, PnL and budget..., Budget Management, Affiliate Marketing, Conversion Optimization, SEO, International Culture, Customer Acquisition, Email Marketing, International Marketing, Marketing, Lead Generation, Customer Experience, Sales, Brand Development, Digital Marketing, Digital Media, programmatic advertsing, Demand Generation, Online Marketing