Moscow, Russian Federation
Head of Media and Marketing Research
Marketing and Advertising
Education
University of Oxford - Said Business School 2006 — 2007
MSc, management research, distinction
Hanzehogeschool Groningen 2004 — 2005
BA, international marketing, double-degree program
Российская Экономическая Академия им. Г.В. Плеханова 2001 — 2005
BSc, economics, distinction
Experience
Bayer April 2013 - Present
JTI June 2009 - March 2013
Russian Plekhanov Economic University September 2007 - June 2012
Cheil RUS July 2008 - June 2009
MediaCom August 2007 - July 2008
OMD Media Direction August 2004 - March 2006
Skills
Consumer Behaviour, Google Analytics, Segmentation, Market Analysis, Integrated Marketing, FMCG, Direct Marketing, Relationship Marketing, Leadership, Analytics, Strategy, Marketing Communications, Web Analytics, Creative Strategy, Media Planning, Media Strategy, Brand Architecture, Advertising, Social Media Marketing, Digital Media, Cross-functional Team..., Strategic Communications, Brand Awareness, Management, Product Marketing, Customer Insight, Marketing Research, Trade Marketing, International Marketing, Marketing Strategy, Marketing Management, Strategic Thinking, Media Buying, Digital Strategy, Internal Communications, Digital Marketing, SEM, Market Planning, Competitive Analysis, Corporate Communications, Brand Management, E-commerce, Mobile Marketing, New Media, B2B Marketing, Brand Development, Brand Equity, Online Marketing, Online Advertising, Market Research