Ireland
Managing Director/Owner @Spark
Market Research
Education
Dublin City University 1999 — 2000
MBS, Marketing and French
Dublin City University 1995 — 1999
IML, Marketing, French and Spanish
Ecole supérieure des Sciences commerciales d'Angers 1997 — 1998
Dip French & Business, Marketing, French, Consumer behaviour, Market Research
Experience
Spark market research January 2007 - Present
Unilever 2005 - 2007
Unilever May 2002 - 2005
Millward Brown January 2000 - May 2002
Skills
Advertising Research, Advertising development, Strategic marketing, Segmentation, Competitive Analysis, Business Insights, Business Strategy, Market Research, B2B, Innovation planning, Brand Architecture, FMCG, Competitive Intelligence, Advertising, Quantitative Research, Online Research, Questionnaire Design, Ethnography, Product Development, Customer Insight, Online Moderation, Innovation Management, Focus Groups, International Marketing, Strategy, Marketing, Start-ups, Market Analysis, Creative Direction, Insight Development, Qualitative Research, Brand Management, Consumer Insight, Strategic Thinking, Consumer Behaviour, Brand planning, Marketing Strategy, Management, Market Intelligence, Shopper Marketing, Consumer behaviour, Primary Research, Mystery Shopping, Brand Equity, Brand Development, Marketing Management, Marketing Research, Product Innovation, Digital Marketing, Positioning