Prague, The Capital, Czech Republic
Marketing Director at Vitana
Food & Beverages
Education
University of Economics, Prague 1988 — 1995
ing., Information Management, International Finance
Experience
Vitana a.s. February 2015 - Present
Vitana January 2012 - February 2015
Vitana March 2011 - December 2011
BOHEMIA SEKT, a.s. 2004 - March 2011
Alkometa, s.r.o. 1998 - 2002
Eurobal, s.r.o. 1996 - 1997
Just CS, s.r.o. 1994 - 1996
Skills
Forecasting, Customer Insight, Media Planning, Project Management, B2B, Consumer Behaviour, Marketing Communications, Marketing Strategy, Segmentation, Strategy, Management, Key Account Development, New Business Development, Strategic Planning, Business Strategy, Team Leadership, Integrated Marketing, Market Planning, Competitive Analysis, Marketing Management, Product Innovation, Product Launch, Market Analysis, Brand Management, Consumer Products, Pricing, Product Management, Negotiation, Brand Development, Consumer Insight, Trade Marketing, Brand Equity, Shopper Marketing, Marketing Research, Visionary, Product Development, Brand Architecture, Market Research, Marketing, Digital Marketing, Sales Management, Product Marketing, Wine, International Marketing, P&L Management, Key Account Management, Strategic Thinking, Direct Marketing, Creative Strategy, FMCG