Norwich, United Kingdom
Head of Data, Analytics and Insight at Aviva
Insurance
Education
The Open University 2001 — 2004
MBA, Business Administration and Management, General
University of Leicester 1991 — 1994
LLB (hons), Law, Second Class
Wirral Grammar School 1988 — 1991
A levels, Economics, Law, General Studies, Geography, A,A,B,C
Experience
Aviva October 2011 - Present
Aviva 2008 - October 2011
Norwich Union August 2007 - October 2008
MBNA August 1994 - August 1999
Skills
Brand Loyalty, Unstructured Data, B2C, Customer Analysis, Digital Marketing, Project Management, QlikView, B2B Marketing, Campaign Management, Direct Marketing, B2B, Aprimo, Marketing Communications, Mobile Marketing, Team Management, Customer Insight, Database Marketing, Analytics, Segmentation, Multi-channel Marketing, Marketing Strategy, Project Delivery, eCRM, Customer Retention, Digital Strategy, Stakeholder Management, Financial Services, Online Marketing, Business Transformation, Proposition Development, Predictive Analytics, Web Analytics, Customer Engagement, Loyalty Programs, CRM, Teradata, Customer Acquisition, Integrated Marketing, Business Strategy, Cloud Computing, Lead Generation, Email Marketing, Relationship Management, Marketing Management, Customer Experience, Strategy, Marketing, E-commerce, Marketing Research, Business Intelligence