Lisbon Area, Portugal
Consumer & Shopper Entrepreneur
Consumer Goods
Education
Cranfield University - Cranfield School of Management 2003 — 2004
MBA, Master Business in Administration
Universidade Católica Portuguesa 1999 — 1999
•Post-Graduate Degree in Management, PAGE (Programa Avançado de Gestão para Executivos)
Universidade Católica Portuguesa 1985 — 1991
Licenciatura, Business Administration and Management
Experience
TouchPoint Consulting Portugal January 2014 - Present
nexium Portugal - Consultoria e Software, Lda. June 2006 - Present
nexium Customer Solutions January 2008 - November 2013
Milenium Soft June 2005 - December 2007
Jerónimo Martins Retail January 2004 - May 2005
Jerónimo Martins Retail March 2001 - January 2004
Feira Nova Hypermarkets March 1999 - February 2001
Pingo Doce Supermarkets March 1996 - February 1999
Henkel Ibérica July 1995 - February 1996
Henkel Ibérica February 1994 - June 1995
Skills
Brand Development, Assortment, Marketing Management, Consumer Behavior, Tactical Planning, Customer Experience, POS, Private Label, Market Analysis, Key Account Management, Product Marketing, Retail Management, Category Management, Management, Retail, Channel Marketing, Customer Insight, Buying, Category Development, Market Research, Pricing, Advertising, P&L Management, Trade Marketing, FMCG, Key Account Development, Entrepreneurship, Product Innovation, Forecasting, Consumer Insights, Competitive Intelligence, Strategic Planning, Competitive Analysis, New Business Development, Marketing Operations, Shopper Marketing, Merchandising, Segmentation, Product Development, B2B, Consumer Products, Marketing Strategy, Brand Communication, Market Planning, Analytics, Business Strategy, Marketing Research, Negotiation, Promotions, Business Planning