Edinburgh, United Kingdom
➸◉Competitiveness Specialist ✎Author ❝Speaker
Marketing and Advertising
Education
Waterford Institute of Technology 2008 — 2009
PgD Enterprise Development, Enterprise Development, This is an NQAI, Level 9 qualification
Goldratt Institute 2000 — 2000
Jonah Programme, Theory of Constraints / Thinking Process
University of the West of Scotland 1991 — 1993
PgD, International Marketing
Napier University 1981 — 1984
National Certificate, Medical Laboratory Sciences
Liberton High 1974 — 1979
Secondary / High School Education
Experience
Torchbearer Ltd / 'Right, First Time' June 2013 - Present
TalkTalk Business September 2014 - Present
Journal of Creating Value January 2015 - Present
Journal of Futurecast in Marketing and Management November 2014 - Present
Customer Value Creation International June 2014 - Present
Aqua Energy Scotland Ltd January 2012 - December 2014
Kogan Page February 2011 - December 2013
Kogan Page June 2010 - December 2013
Global Marketing Network August 2011 - October 2013
MyMarketingLife and Marketing Sans Frontières Ltd March 2008 - December 2011
Skills
Word Of Mouth Marketing, Segmentation, New Business Development, Strategic Partnerships, B2B, Strategic Planning, Marketing, Online Advertising, Competitive Strategy, Marketing Research, Content Development, Direct Marketing, Author, Social Media Marketing, Strategic Marketing, Social Media, Business Process..., USP Development, International Marketing, Management, Competitive Analysis, Market Analysis, Strategic Communications, Marketing Communications, Change Management, Creative Problem Solving, B2B Marketing, Corporate Branding, business to business..., Brand Management, Brand Development, Customer Insight, Market Planning, Marketing Management, Entrepreneurship, Training, Writing, Digital Marketing, Competitive Advantage, Multi-channel Marketing, Non-executive Director, business to business..., Business Planning, Campaign Management, Marketing Strategy, Strategy, Start-ups, Customer Retention, Customer Acquisition, Business Strategy