Geneva Area, Switzerland
Consumer insights and CRM
Leisure, Travel & Tourism
Education
Campus Ac Nielsen 2000 — 2000
BS, Business Analysis
Master Publitalia 80 1999 — 2000
MASTER, Marketing & Communication
University of Westminster 1999 — 1999
BS, Public relation
Università degli Studi di Brescia 1994 — 1999
BE, Engineering
Experience
MSC Crociere November 2011 - Present
Accenture September 2011 - November 2011
Costa Crociere January 2010 - September 2011
Costa Crociere January 2009 - September 2011
Costa Crociere 2004 - December 2009
Costa Cruises October 2000 - September 2004
Skills
CRM, Competitive Intelligence, Customer Insight, Innovation Management, Strategic Planning, French, Integrated Marketing, Project Planning, New Business Development, Market Planning, Advertising, Google Analytics, Web Analytics, International Sales, FMCG, Marketing, Online Marketing, Product Development, Online Advertising, SEM, Marketing Strategy, Market Analysis, Event Management, Market Research, E-commerce, Business Strategy, Business Development, Direct Marketing, Marketing Management, Digital Marketing, Management Consulting, Strategy, Sales Management, B2B, Public Relations, Start-ups, SEO, Brand Management, Competitive Analysis, Team Leadership, Segmentation, Marketing Research, Social Media Marketing, Pricing, Product Management, Marketing Communications, Digital Strategy, Negotiation, Business Analysis, Team Building