Gothenburg, Sweden
Global Brand Director at SCA Hygiene Products
Marketing and Advertising
Education
University of Gothenburg 1991 — 1995
Master of Business Administration (M.B.A.), Marketing
University of Gothenburg 1992 — 1992
Political science (10 points/one half year term), Political Economy
Université de Caen Basse Normandie 1992 — 1992
Advanced studies in French
Experience
SCA Hygiene Products June 2012 - Present
SCA Hygiene Australasia June 2009 - June 2012
SCA - Hygiene and Forest Products Company June 2006 - May 2009
Lange Sales AB July 2007 - December 2007
SCA Personal Care June 2004 - May 2006
SCA Hygiene Products AFH March 2001 - June 2004
Saab Automobile AB March 1999 - February 2001
Saab Automobile AB December 1997 - February 1999
ISL, Institute for Sales training and Leadership August 1995 - December 1997
Skills
Consumer Products, Marketing, Sales Management, Shopper Marketing, Strategic Planning, B2B Marketing, Marketing Strategy, Segmentation, Marketing Communications, Product Marketing, Product Development, Consumer Insight, Product Innovation, Global Marketing, Business Strategy, International Marketing, Sales, Leadership, Market Research, Customer Insight, Trade Marketing, FMCG, Brand Management, Marketing Research, Brand Equity, Integrated Marketing, Business Planning, Marketing Management, Brand Development, Direct Marketing, Market Planning, B2B, Product Launch, Cross-functional Team..., Brand Architecture, Forecasting, Pricing, Market Analysis, Competitive Analysis, P&L Management, Strategy, Management