Zürich Area, Switzerland
Head of International Brands at Sky International (part of BSkyB)
Broadcast Media
Education
UCLA Anderson School of Management 1994 — 1996
MBA, Strategic Planning and Finance
Tecnológico de Monterrey 1985 — 1988
BS, Marketing / Business
Colegio Antonio Vieira - Salvador, Bahia - Brasil 1980 — 1981
Experience
Sky International A.G. 2011 - Present
Warner Bros. Consumer Products May 2008 - September 2011
Warner Bros. May 2002 - April 2008
Warner Bros. Consumer Products - Brasil June 2005 - January 2007
Warner Bros. Consumer Products - Mexico 1999 - 2002
S.C. Johnson & Son 1998 - 1999
Quaker Oats - Mexico 1997 - 1998
CPC International - Best Foods Corporation 1996 - 1997
CPC International - Best Foods Corporation 1990 - 1993
The Gillette Company 1989 - 1990
Skills
P&L Management, Multilingual, Market Planning, Strategy, Customer Insight, CRM, Trade Marketing, Digital Strategy, Consumer Products, Negotiation, Sales, Positioning, Marketing Communications, Merchandising, International Sales, Start-ups, Advertising, Multi-channel Marketing, Online Marketing, Spanish, Brand Management, Retail, Digital Marketing, Marketing Strategy, Product Management, Marketing, Portuguese, General Management, Product Marketing, Digital Media, Marketing Research, Product Development, Strategic Partnerships, English, Marketing Management, Integrated Marketing, Licensing, Direct Marketing, Management, New Business Development, Market Analysis, Market Research, Strategic Planning, Online Advertising, Leadership, International Business, International Marketing, E-commerce, Brand Development, Competitive Analysis