Twickenham, United Kingdom
Europe Customer Insights and Analytics at BristolMyers Squibb
Pharmaceuticals
Education
University of Greenwich 1988 — 1991
BA, INTERNATIONAL BUSINESS
Rose Bruford College 1976 — 1979
BA, DRAMA
Experience
Bristol-Myers Squibb July 2014 - Present
Chesil Consultants January 2011 - Present
Cambridge Insight Consulting Ltd May 2012 - Present
EphMRA September 2010 - September 2013
P/S/L May 2009 - April 2011
TNS July 2008 - May 2009
GENACTIS 2005 - 2008
NOP (now GfK) 2004 - 2005
Strategic Marketing Corporation 2003 - 2005
Silver Fern Research 1999 - 2003
Skills
Market Planning, Pharmaceutics, Ethnography, Sales Effectiveness, Dermatology, Focus Groups, Consumer Insight, Product Launch, Market Intelligence, Pharmaceuticals, Brand Equity, Pharmaceutical Industry, Consulting, Online Research, Market Research, Marketing Research, Brand Architecture, Consumer Behaviour, Lifesciences, Analytics, Strategic Thinking, Competitive Analysis, Biotechnology, Diabetes, Global Marketing, Positioning, Competitive Intelligence, Segmentation, Advertising Research, Qualitative Research, International Marketing, Questionnaire Design, Management, Survey Design, Commercialization, Healthcare, Marketing Strategy, Business Insights, Strategic Consulting, Health Economics, Mentoring, Market Analysis, Market Access, Oncology, Cross-functional Team..., Quantitative Research, Business Intelligence, Strategy, Customer Insight, Pharmaceutical Sales