Irene (Irene Coughlan) Coghlan
London, United Kingdom
B2B technology marketing professional | Specialist in inbound marketing, content strategy, SEO and social media
Computer Software
Education
Heriot-Watt University 2003 — 2007
MA International Management, Marketing, Strategic Management, Business Law, HRM, Finance, Economics, Languages, Org, Behaviour
Macquarie University 2005 — 2006
International Management Exchange Programme, Marketing, Business Law, Strategic Management
Digital Marketing Institute 2009 — 2009
Postgraduate Diploma in Digital Marketing, Search Engine Optimisation, PPC, Social Media Marketing, Email Marketing, Website Planning
Fitzwilliam Institute 2008 — 2008
Post Graduate Diploma in Digital Marketing, PR and Events Management, Search Engine Optimisation, Web Analytics, Keyword Strategy, Link Building, PR, Writing for the Web
Sligo Grammar School 2002 — 2004
Irish leaving cert
Experience
Sitecore January 2015 - Present
Thunderhead.com November 2013 - December 2014
The App Business April 2013 - October 2013
The Active Network January 2012 - April 2013
The Active Network May 2011 - January 2012
Ovation Global DMC June 2008 - November 2010
MCI Group June 2008 - November 2010
First Ireland Risk Management August 2007 - June 2008
Paycorp January 2006 - May 2006
Savage Communications August 2005 - December 2005
Skills
Campaign Management, Blogging, Integrated Marketing, SEO, Online Marketing, Content Marketing, Management, Google Analytics, Marketing, Marketing Communications, Marketing Management, Mobile Marketing, Copywriting, Content Strategy, Public Relations, Content Development, Content Management, Lead Generation, Brand Messaging, Email Marketing, Project Management, Website Management, Digital Marketing, Social Media Marketing, Product Marketing, Web Analytics, Marketing Strategy, B2B Marketing, Social Media, Communications Planning