Antwerp Area, Belgium
Director at WHY5Research
Market Research
Education
1983 — 1985
SLM, Marketing
Ghent University 1977 — 1985
Sociology
Experience
WHY5Research July 2008 - Present
Censydiam 1985 - 2007
Skills
Analysis, Brand Equity, Quantitative Research, Customer Insight, B2B Marketing, Brand Loyalty, Marketing Strategy, Competitive Analysis, International Research, Consumer Insight, Consumer Behaviour, Advertising Research, Marketing Management, Survey Research, Primary Research, Focus Groups, Market Analysis, Global Marketing, Business Development, Competitive Intelligence, Brand Development, Ethnography, FMCG, Marketing, Positioning, SPSS, Business Insights, Marketing Research, Segmentation, Product Innovation, Market Planning, Market Research, Trade Marketing, Strategic Thinking, Questionnaire Design, B2C, Brand Management, Market Intelligence, International Marketing, Brand Architecture, Survey Design, Online Research, Strategy, Insight Generation, Qualitative Research