United Kingdom
Senior Expert, Marketing & Sales at McKinsey & Company
Management Consulting
Education
Technische Universität Braunschweig 2001 — 2003
PhD, International management
Technische Universität Hamburg-Harburg 1991 — 1998
Master's degree, Industrial Engineering
Experience
McKinsey & Company, UK July 2010 - Present
McKinsey & Company, Germany/UK January 2005 - June 2010
McKinsey & Company, Germany September 1999 - December 2004
Skills
Analysis, Management Consulting, Brand Management, Strategy, Branding, Brand Architecture, Marketing Research, Business Planning, Corporate Branding, Business Transformation, Entrepreneurship, Business Strategy, Project Management, Marketing ROI, Leadership, Market Research, Market Analysis, Consumer Insights, Brand Equity, Consulting, Marketing Effectiveness, ROMI, Business Development, Competitive Analysis, Marketing Management, Social Media, Customer Insight, Brand Development, Marketing Strategy, Segmentation, B2B, Analytics, Change Management, Marketing Mix, Management, Strategic Planning, Strategic Consulting, Marketing