Frankfurt Am Main Area, Germany
Senior Digital Manager at Starcom MediaVest Group
Marketing and Advertising
Education
London Business School 2009 — 2010
Masters, Management
University of Rochester - William E. Simon Graduate School of Business Administration 2008 — 2009
Master, Quantitative Marketing
National Taiwan University 2004 — 2008
BA, Foreign Languages and Literatures
Westminster University London
Experience
Starcom MediaVest Group July 2014 - Present
Havas Media April 2012 - June 2014
Havas Media February 2012 - April 2012
Blue Hive September 2010 - March 2012
Blue Hive June 2010 - September 2010
Primax June 2007 - September 2007
NATIONAL TAIWAN UNIVERSITY OF SCIENCE & TECH October 2006 - June 2007
FUN & SHARE INTERNATIONAL CORPORATION July 2006 - June 2007
Skills
Market Analysis, Strategy, Chinese, Web Optimisation, Integrated Marketing, Excel, Omniture, Online Marketing, English, Quantitative Research, Database Marketing, Customer Insight, Market Research, Marketing, Digital Marketing, SAS, Analytics, Marketing Research, Social Media, Taiwanese, Segmentation, SEO, SEM, Microsoft Excel, Social Media Marketing, Strategic Planning, Google Analytics, Digital Media, Data Analysis, Business Strategy, Web Analytics, Digital Strategy, Marketing Strategy, Online Advertising, Media Buying, Consumer Insights, Online Media Buys, Media Planning, Marketing Management, Analysis, Mandarin, Sophus3 Database..., Advertising, Microsoft Office