Rome Area, Italy
Marketing (Brand & Trade B2C) & Innovation Director at Birra Peroni
Food & Beverages
Education
Hochschule Reutlingen 1997 — 1999
Diplom Betriebswirt (FH), Europaeische Betriebswirtschaft - Marketing Focus
Middlesex University 1995 — 1997
BA Hons, European Business Administration
Woehler-Schule Frankfurt 1986 — 1995
Abitur
Experience
Birra Peroni (SABMiller) September 2014 - Present
Birra Peroni (SABMiller) August 2012 - August 2014
Compañia Cervecera de Canarias (SABMiller) February 2009 - July 2012
SABMiller 2007 - 2009
Procter & Gamble 2005 - 2007
Procter & Gamble 2003 - 2005
Procter & Gamble 2002 - 2003
Procter & Gamble 2000 - 2002
McCann Worldgroup 1999 - 2000
Saatchi & Saatchi 1998 - 1998
Skills
Key Account Development, Brand Development, Consumer Goods, Brand Architecture, Consumer Insight, Innovation Management, Product Innovation, Brand Awareness, Strategy, Marketing Research, Consumer Behaviour, Beer, Business Insights, Market Research, Marketing Strategy, Categorization, Market Analysis, Segmentation, Integrated Marketing, Trade Marketing, Competitive Analysis, Customer Insight, Media Planning, Positioning, AC Nielsen, IRI, Multi-channel Marketing, Consumer Marketing, Beverage Industry, Strategic Thinking, Market Planning, Shopper Marketing, Pricing, Product Launch, Relationship Marketing, Pricing Strategy, Marketing Management, International Marketing, Consumer Products, FMCG, Brand Management, Insight Generation, Global Marketing, Nielsen, Customer Marketing, Product Marketing, Brand Equity, Digital Marketing, P&L Management, Marketing