London, United Kingdom
President & CEO Kite
Marketing and Advertising
Education
GSM London 2014 — 2015
Certificate, Digital Marketing, Endorsed by IPA, ISBA & AOP
Lancaster University 1993 — 1996
Bachelor's Degree, Economics, 2:1
Experience
Kite Consultancy June 2015 - Present
Kellogg Company October 2005 - May 2015
Gain Theory March 1999 - September 2005
Skills
Cross-functional Team..., Pricing, ATL Investment..., FMCG, Marketing Research, Business Analytics, Brand Management, Shopper Marketing, Advertising, Econometrics, Supplier Negotiation, Trade Promotions..., Marketing Management, Consultancy, Marketing Strategy, BTL Investment..., Presentations, Business Strategy, Team Management, Category Insights, Market Mix Modelling, Forecasting, Market Research, Marketing, Data Analysis, Employee Training, People Management, Marketing Communications, Team Leadership, Digital Marketing, Management, Marketing Effectiveness, Competitive Analysis, Budget Management, Project Management, Supplier Management, Customer Insight, Market Analysis, ROMI, Analytics, Business Planning, Strategy, Business Insights, ROI Optimization, Recruitment, Data Management, New Business Development