Melissa Priest BA(Hons),CIM DPM, CPSA
United Kingdom
Shopper and Category Insights Manager at Pfizer
Pharmaceuticals
Education
The Open University Business School 2015 — 2018
Master of Business Administration (MBA), Business Administration and Management, General
University of Westminster 2004 — 2007
BA(Hons), Business Management
Experience
Pfizer March 2015 - Present
GSK November 2014 - February 2015
Griesson - de Beukelaer GmbH & Co. KG March 2014 - October 2014
Mondelēz International July 2012 - February 2014
Cadbury plc. January 2011 - June 2012
Diageo December 2010 - December 2010
Vandemoortele January 2008 - December 2010
Cromwell Hospital June 2007 - January 2008
dunnhumby February 2007 - May 2007
Universal Pictures November 2006 - January 2007
Skills
Inventory Management, Product Development, Analytics, Forecasting, Retail, New Business Development, FMCG, Shopper Marketing, Pricing Strategy, Consumer Products, Negotiation, Consumer Insight, Category Insights, Marketing Management, Consumer Goods, Food Industry, Sales, B2B, Advertising, Market Analysis, Marketing Communications, IRI, Market Planning, Demand Planning, Market Research, Strategy, Confectionery, Trade Marketing, Nielsen, Marketing Research, Event Management, Integrated Marketing, Key Account Development, Consumer Behaviour, Marketing Strategy, Grocery, Product Innovation, Categorization, Food, Category Management, Direct Marketing, Management, Account Management, Marketing, AC Nielsen, Customer Marketing, Brand Equity, Brand Management, Pricing, Customer Insight