Reading, United Kingdom
Head of Marketing Operations EMEA at EATON
Electrical/Electronic Manufacturing
Education
University of Wales, Swansea 1991 — 1995
PhD, Econometrics
Swansea University 1988 — 1991
BSc (Econ), Economics, 2/1
Experience
Eaton July 2015 - Present
SAS September 2013 - July 2015
SAS November 2008 - September 2013
SAS 2007 - 2009
BT May 2002 - January 2007
Develin & Partners January 1998 - January 2002
hibu January 1996 - December 1997
Skills
SaaS, CRM, Solution Selling, Customer Intelligence, Demand Generation, Predictive Modeling, Business Alliances, Multi-channel Marketing, B2B, Thought Leadership, Marketing Analytics, Predictive Analytics, Business Strategy, Database Marketing, Data Mining, Content Marketing, Advanced analytics, Product Management, Customer Insight, Analysis, Campaign Management, Enterprise Software, B2B Marketing, Customer Profitability, Performance Management, Marketing Strategy, Analytics, Marketing Automation, Market Analysis, Consultancy, SAS, Go-to-market Strategy, Pre-sales, Leadership, Professional Services, Data Integration, Management Consulting, Big Data, Customer Analysis, Business Process..., Business Intelligence, Data Warehousing, Management, Sales Enablement, Business Analytics, Business Analysis, Segmentation, Activity Based..., Strategy, Digital Marketing