Gent Area, Belgium
Insight & Strategy
Marketing and Advertising
Education
De Montfort University 1996 — 1998
Diploma, Market Research Society UK
University of Leuven 1986 — 1990
BA, Social Sciences; Sociology, Hons
St Catharina College Geraardsbergen
St Catharina College Geraardsbergen
Experience
The Coca-Cola Company April 2014 - April 2015
Freelance October 2013 - March 2014
Electrolux September 2011 - August 2013
Danone Baby Nutrition April 2011 - August 2011
Freelance January 2010 - April 2011
Unilever HPC July 2008 - September 2009
Fayrouz International/Heineken December 2005 - June 2008
Kraft Foods October 2002 - November 2005
TNS Morocco January 2001 - May 2002
ACNielsen Egypt March 1999 - December 2000
Skills
Key Account Management, Management, Brand Development, Positioning, Ethnography, Consumer Behaviour, Product Marketing, Consumer Insight, Global Marketing, Retail, Product Innovation, FMCG, Pricing Strategy, Business Strategy, Business Planning, Marketing Communications, Strategy, Cultural Understanding, Digital Strategy, Future Trends, Marketing, Competitive Analysis, Quantitative Research, Brand Management, Market Analysis, Brand Architecture, Trade Marketing, Integrated Marketing, Segmentation, Cross-functional Team..., Customer Insight, Project Management, Marketing Research, Product Development, Marketing Strategy, Advertising, Competitive Intelligence, Marketing Management, Qualitative Research, Market Research, Forecasting, Consumer Products, Shopper Marketing, New Business Development, International Marketing, Co-creation, Start-ups, Product Launch, Business Insights, Brand Equity