London, United Kingdom
Director of Insight and Analytics at Staples Europe
Marketing and Advertising
Education
University of Exeter 1990 — 1994
BSc, Mathematics, Statistics and Operational Research
University of Westminster 1996 — 1998
MSc, Statistical Applications in Business
Judd School 1981 — 1989
Maths (A), Further Maths (B), Physics (B), Geography (B)
Experience
Staples Europe 2014 - Present
dunnhumby July 2005 - February 2014
Proximity London January 2003 - July 2005
WWAV Rapp Collins September 1995 - December 2002
Skills
Data Analysis, SAS/SQL, Predictive Analytics, Customer Loyalty, Predictive Modeling, Team Management, FMCG, Marketing Research, SAS, Modeling, Customer Retention, Customer Analytics, Segmentation, Logistic Regression, Statistics, Data Mining, Excel, Customer Experience, Cluster Analysis, SPSS, Statistical Modeling, Marketing Analytics, Strategy, Management, Customer Acquisition, Loyalty Marketing, Business Analytics, Database Marketing, Retail, Customer Value..., VBA, CHAID, Loyalty Programs, Direct Marketing, Customer Insight, Business Analysis, Multi-channel Marketing, Marketing Strategy, Regression, CRM, Campaign Management, Data Warehousing, Linear Regression, Consultancy, Customer Relations, Consumer Insights, Forecasting, Market Research, Analysis, Analytics