Elizabeth de Magalhães Serra (Prof. Doutora/Ph.D)
Porto Area, Portugal
CEO Gap Consulting
Management Consulting
Education
Universitat Pompeu Fabra 2001 — 2004
Post- Doc, Economics & Business
IMD Business School 2006 — 2006
Senior Executive Program, Business Marketing
Universidad de Santiago de Compostela 1993 — 1996
Ph.D, Management Science
Universidad de Santiago de Compostela 1991 — 1993
Master of Science (MSc), Economics, Public & Private Administration
Universidade Católica Portuguesa 1989 — 1990
Master, European Studies - Economics
Universidade do Porto 1980 — 1984
bachelor's degree (4 years), Social Sciences
Experience
Gap & Double S Company October 2014 - Present
Gap Consulting, Lda. January 2012 - Present
TWG Consulting September 2011 - Present
Observatório de Marcas April 2010 - Present
EuroMed Business Research October 2009 - Present
Academy of Wine Business Research July 2008 - Present
European Journal of Marketing February 2007 - Present
European Marketing Association September 2004 - Present
British Academy of Management June 1994 - Present
European Marketing & Innovation Center July 2011 - January 2014
Skills
Tourism, Retail, Sports Marketing, Sales Support, Brand Management, SEM, Researcher FCT, Online Marketing, Wine, Research, Portuguese, Event Management, Strategy, Advertising, Online Advertising, Customer Insight, Marketing Management, Wine Tasting, Digital Marketing, Reviewer for the EMAC..., Market Planning, Sales Operations, Marketing, Consulting, Marketing Strategy, Consultants, Social Media Marketing, Business Strategy, Sponsorship, Hospitality Management, Marketing online, Wine Education, Consumer Insights, Rewiewer Journal of..., Consumer Behavior, Public Relations, Sports Management, Team Management, Convention Centers, Social media marketing, Consumer Behaviour, Organisational Skills, Strategic Planning, Consultancy, Management, Marketing Research