Milan Area, Italy
Senior Market Research Consultant qualitative & semiotic studies
Market Research
Education
CREA Conference 2014 — 2014
CPS - Creative Problem Solving
Accademia di Comunicazione, Milano 1997 — 1998
Master in Marketing and Communication
Università degli Studi di Torino 1991 — 1996
Lettere Moderne, indirizzo Scienze della Comunicazione, Communication, Human Sciences
Experience
- October 2010 - Present
Ipsos January 2006 - December 2010
RQ Ricerche Qualitative May 2003 - December 2005
Ipsos 2001 - 2003
MindShare 2000 - 2001
EasyB (Cia Medianetwork) 1999 - 2000
TP - Associazione Pubblicitari Professionisti September 1998 - January 1999
Assomedia 1998 - 1999
Skills
Online Focus Groups, Ricerche qualitative, Ricerche di marketing, Online Moderation, Insight, Qualitative Research, Market Research, Qualitative Market..., Integrated Qual-Quant..., Etnografia, Consumer Behaviour, Focus Groups, Workshop Facilitation, Advertising Research, Consumer Insight, Ricerca pubblicitaria, Strategia di marketing, Brand Equity, Ricerche di mercato, Brand development, Strategia, Conoscenza del cliente, Customer Insight, Marketing Research, Cross-country Studies, Strategy, Brand Development, Ethnography, Web Ethnography, Semiotics, Patrimonio di marca, Creative Concept...