Madrid Area, Spain
Partner at Lantern
Management Consulting
Education
Universidad Complutense de Madrid 2011 — 2011
Experto, Periodismo Gastronómico
Instituto de Análisis de Intangibles 2007 — 2008
PSG de Gestión y Análisis de Intangibles, Brand, Intangibles
IE Business School 2002 — 2003
MBA, Business administration, marketing, finance, human resources
Poynter Institute 1998 — 1998
Visual journalism fellowship, Visual journalism
Universidad de Navarra 1994 — 1998
Journalism, Journalism, Communication
Ikastola Jaso 1984 — 1990
Experience
Lantern Innovation February 2012 - Present
ICEMD June 2013 - Present
Muminai.com 2008 - Present
EAE October 2010 - June 2013
Villafañe & Asociados March 2011 - February 2012
Independent September 2010 - March 2011
BBDO Consulting December 2006 - October 2010
SPC ServiceProfit Consulting October 2005 - December 2006
Globalpraxis August 2003 - October 2005
El Mundo Newspaper July 2000 - July 2001
Skills
Market Research, Marketing Communications, Mobile, Management, Strategy Development, Business Planning, Product Development, Customer Satisfaction, English, Brand Positioning..., B2B, Marketing Management, Project Planning, Market Analysis, Entrepreneurship, Change Management, Marketing Strategy, Business Modeling, Corporate Communications, Planning, Account Management, Market Planning, Customer Experience, Strategy, Business Strategy, Business Innovation, Strategic Consulting, Strategic Thinking, Brand Architecture, Analysis, Product Innovation, Segmentation, Brand Development..., Mobile Devices, Advertising, Innovation Consulting, FMCG, Management Consulting, Competitive Analysis, Strategic Planning, Brand Development, Innovation Management, Innovation, Spanish, Corporate Branding