Madrid Area, Spain
Founder Dialogs&Beyond | Partner@sevendots | Customer Experience & Customer Centric Culture | Consumer Insight Expert |
Market Research
Education
IE Business School 2013 — 2014
Programa Superior Executive Coaching and Management
Problem Solving Estratégico 2010 — 2011
Master en Comunicación, Problem Solving y Coaching Estratégico
Instituto de Consejeros Administradores 2008 — 2009
2008
IE Business School 2005 — 2005
SMP - Senior Management Program
IE Business School 1992 — 1993
Executive MBA
Universidad Complutense de Madrid 1978 — 1983
Sociologia
Experience
Dialogs&Beyond January 2014 - Present
sevendots 2014 - Present
Ipsos November 2011 - January 2014
Synovate August 2010 - January 2012
Synovate September 2002 - August 2010
INNER Strategic Research January 1987 - September 2002
Research International 1983 - 1987
Skills
Marketing Communications, Leadership, Marketing Strategy, Market Research, International Business, Integrated Marketing, Change Management, Forecasting, Management Consulting, Competitive Analysis, Communications Planning, Segmentation, Business Insights, Strategic Planning, Business Strategy, Project Management, Advertising Research, Focus Groups, Strategy, Positioning, Customer Insight, Competitive Intelligence, Product Innovation, Brand Architecture, Consumer Insight, Online Research, Quantitative Research, Advertising, Mergers & Acquisitions, Entrepreneurship, Ethnography, Analytics, Marketing, Brand Management, Management, New Business Development, Team Management, Marketing Management, P&L Management, Brand Loyalty, Market Intelligence, Market Analysis, Performance Management, Performance Improvement, Marketing Research, Digital Marketing, Business Management, FMCG, Consumer Behaviour, Brand Equity