London, United Kingdom
Head of Brands at British American Tobacco
Consumer Goods
Education
The London School of Economics and Political Science (LSE) 2014 — 2014
Strategic Decision Making for Management, Executive Summer School
Moscow Institute of Economics, Management and Law 2000 — 2005
Master's Degree, Economics, International marketing
Experience
British American Tobacco May 2014 - Present
British American Tobacco February 2012 - May 2014
British American Tobacco March 2009 - January 2012
British American Tobacco February 2006 - February 2009
British American Tobacco August 2004 - January 2006
Skills
Strategic Planning, Competitive Analysis, Strategy, Brand Activation, Management, CRM, Trade Promotions, International Marketing, Marketing Management, Brand Architecture, Media Planning, Tobacco, Nielsen, Market Research, FMCG, Shopper Marketing, Insight Generation, Consumer Insight, Consumer Behaviour, Marketing, HORECA, Market Planning, Customer Marketing, Portfolio Management, Below the Line..., Consumer Marketing, BTL Activations, Segmentation, Market Analysis, Pricing, Marketing Mix, Marketing Strategy, Cross-cultural Teams, Brand Management, Customer Insight, Marketing Research, Trade Marketing, Product Management, Distributed Team..., Cross-functional Team..., Brand Positioning..., Brand Development, Business Insights, Brand Equity