London, United Kingdom
Insight Director Mindshare
Marketing and Advertising
Education
University College London, U. of London 1991 — 1994
2:1, Geological Sciences
Experience
Mindshare July 2012 - Present
Viacom International Media Networks January 2011 - July 2012
Accenture Marketing Sciences August 2006 - June 2009
Channel 5 Broadcasting Ltd August 2000 - August 2006
Western International Media July 1999 - August 2000
Walker Media January 1999 - July 1999
Telegraph Group PLC July 1997 - January 1999
Skills
Sponsorship, Social Media, Connected TV Research, Mobile Marketing, Brand Tracking, Web Analytics, VOD, Integrated Marketing, Advertising, Strategy, Marketing Research, Content Strategy, Broadcast, media effectiveness, Online Advertising, Management, Qualitative Research, Portfolio Management, New Media, Google Analytics, Digital Media, Strategic Communications, Research, Media Buying, Customer Insight, Broadcast Television, Media Strategy, Media Planning, Quantitative Research, Television, Market Research, Twitter Research, Advertising Research, Comms Planning, Analysis, Data Analysis, Mobile Application..., Analytics, New Product Development, Digital Strategy, Competitive Intelligence, Social Media Marketing, Market Intelligence, Digital Media Research, Marketing Communications, Media Research, Marketing Strategy, Marketing, Digital Marketing, Competitive Analysis