Utrecht Area, Netherlands
Category manager Salty NL at PepsiCo Nederland BV
Market Research
Education
Tilburg University 2005 — 2008
MscMR, Marketing Research
Tilburg University 2005 — 2008
MscMM, Marketing Management
1999 — 2003
Bachelor of business administration, Logistiek en economie
Experience
PepsiCo June 2012 - Present
SymphonyIRI Group March 2008 - June 2012
SymphonyIRI Group March 2008 - June 2011
SymphonyIRI Group April 2009 - June 2010
IRI Nederland April 2008 - March 2009
IRI Nederland April 2008 - August 2008
University of Tilburg 2005 - 2008
Container centralen December 2003 - August 2005
Skills
Customer Insight, Time Management, Trade Marketing, Categorization, Shopper research, Shopper decision tree, Segmentation, Shopper Marketing, Shopper behavior, CDT, Logistics Management, Analytics, Market Share, Shopper decision journey, digital research, Trend watching, category management, FMCG, Marketing Research, Market Research, Savoury, Retail, online research, Path of purchase, Marketing, Trade Development, logistics, Digital Marketing, Consumer Behavior, Project management, Analysis