Telford, United Kingdom
Head of Data & Insight at PDSA
Nonprofit Organization Management
Education
The Institute of Direct Marketing 2010 — 2010
Diploma, Digital Marketing, Merit
Birmingham City University 2002 — 2003
Master's degree, Marketing, Distinction (1st)
The Open University 1998 — 1999
Component of Computer Science Degree, Databases and Data Models, Pass
The Institute of Direct Marketing 1996 — 1996
Diploma, Direct Marketing, Distinction
The University of Wolverhampton 1991 — 1993
Bachelor of Arts (B.A.) with Hons, Business Studies and Marketing, 2.1
Chartered Institute of Marketing 1987 — 1988
Diploma, Marketing, Passed Diploma in Marketing
Experience
PDSA, The UK's leading Animal Charity July 2014 - Present
PDSA, The UK's leading Animal Charity November 2006 - July 2014
PDSA, The UK's leading Animal Charity 2004 - 2006
PDSA, The UK's leading Animal Charity May 2000 - July 2004
PDSA, The UK's leading Animal Charity January 1999 - May 2000
PDSA, The UK's leading Animal Charity March 1998 - January 1999
PDSA, The UK's leading Animal Charity February 1997 - March 1998
PDSA, The UK's leading Animal Charity March 1996 - February 1997
PDSA, The UK's leading Animal Charity November 1994 - March 1996
Armitage Shanks bathrooms July 1985 - November 1994
Skills
Market Planning, Direct Mail, Charities, Data Protection Officer, B2B, CRM, Business Strategy, Development of..., Brand Development, FastStats, Direct Marketing, Marketing Communications, Segmentation, Data Analysis, Digital Marketing, Multi-channel Marketing, Giftaid, Email Marketing, Online Marketing, Analysis, SQL, Analytics, Marketing, Marketing Management, Management, Team Building, Market Analysis, Integrated Marketing, Relationship Marketing, Leadership, Campaign Management, Idea Generation, Database Marketing, Telemarketing, Contact Center Strategy, Business Intelligence, Contact Strategies, Data Protection Act, Budgets, Problem Solving, Marketing Strategy, Customer Insight, Charity, Marketing Analytics, Charity Marketing, Competitive Analysis, Product Development, B2B Marketing, Strategy, SPSS