London, United Kingdom
General Manager EA Play4Free at Electronic Arts (EA)
Entertainment
Education
Stockholm University 1998 — 2001
Master in Economy and Business Administration, International Economy
Universidad de Zaragoza 1994 — 1998
Licenciada en Economicas, Econometria
Experience
Electronic Arts (EA) November 2013 - Present
Electronic Arts (EA) February 2008 - Present
Electronic Arts (EA) September 2011 - October 2013
GLU April 2006 - February 2008
iPhone Ltd January 2005 - April 2006
Alice Systems AB January 2002 - January 2005
Iquity Systems AB January 2001 - January 2002
Skills
Start-ups, Strategic Planning, Digital Strategy, Strategic Partnerships, Marketing, Negotiation, Mobile Marketing, Business Development, Video Games, Management, Gambling, Social Games, Telecommunications, Mobile Games, New Business Development, Online Gaming, Mobile Advertising, Mobile Applications, Casual Games, Product Management, Strategy, Online Advertising, Analytics, Online Marketing, Mobile Devices, Game Development, Sales, Computer Games, Interactive..., Competitive Analysis, Marketing Strategy, Product Marketing, Entrepreneurship, New Media, Mobile Technology, Team Leadership, Integrated Marketing, Digital Marketing, Business Strategy, Gaming, User Experience, Mobile Content, Digital Media, Publishing, E-commerce, Mobile Internet, iPhone, Media Analysis, Product Development, Monetization