St Albans, United Kingdom
Senior Digital Analytics Consultant, Grocery Online at Tesco PLC
Marketing and Advertising
Education
The University of Stirling 2002 — 2003
MSc, Media Research
Kansai University 1997 — 2001
BA, Media model, Informatics
Experience
Tesco PLC September 2015 - Present
Tesco PLC July 2014 - September 2015
Warner Music Group January 2012 - June 2014
Warner Music Group September 2011 - January 2012
Wunderman August 2009 - September 2011
Bounty UK Ltd May 2008 - August 2009
OgilvyOne Japan June 2005 - September 2007
Any Inc. April 2004 - May 2005
Current Inc. September 2003 - December 2003
UFJ bank March 2001 - March 2002
Skills
Email Marketing, Google Adwords, Digital Marketing, Ad Serving, Microsoft Excel, Multivariate Testing, Digital Strategy, SEM, Campaign Management, Organic Search, Mobile Marketing, ROMI, SPSS, Integrated Marketing, CRM, Usability, Access, Social Networking, Online Marketing, Database Marketing, Landing Page..., Web Analytics, WebTrends Analytics, SQL, Social Media, Online Advertising, Analytics, E-commerce, Marketing, Search Advertising, A/B testing, Marketing ROI, Digital Media, SEO, DoubleClick, Google Analytics, Affiliate Marketing, Interactive Marketing, eCRM, Excel, Segmentation, Strategy, Competitive Analysis, Social Media Monitoring, PowerPoint, PPC, Direct Marketing, Display Advertising, Conversion Optimization, Omniture