Ireland
Helping you build strong brands
Market Research
Education
University of Bath 1990 — 1991
Economics, Masters
Erasmus Universiteit Rotterdam 1986 — 1991
Master's degree, business
Universit 1987 — 1988
Diploma approfondi de Francois d affaires, Economics
alkwin kollege
Pre university degree
Experience
AIMRO September 2015 - Present
Millward Brown Ireland May 2013 - Present
Millward Brown Lansdowne April 2004 - May 2013
Lansdowne Market Research 2004 - 2009
Research International - WPP 1996 - 2004
AC Nielsen 1994 - 1996
Skills
Positioning, FMCG, Marketing Communications, Strategy, Competitive Intelligence, Brand Development, Primary Research, Marketing Management, Consumer Behaviour, Consumer Insight, Brand Loyalty, Statistics, Business Insights, Advertising Research, Online Advertising, Focus Groups, Customer Insight, Survey Design, Consumer Products, Market Intelligence, Marketing Strategy, Brand Equity, Data Collection, Customer Experience, Segmentation, Analytics, Online Research, Business Strategy, Brand Management, Market Planning, Research Design, Quantitative Analytics, Nielsen, Product Innovation, Consumer Insights, Quantitative Research, International Marketing, Digital Marketing, Brand Architecture, Market Research, Shopper Marketing, Survey Research, Questionnaire Design, Product Development, Marketing Research, Qualitative Research, Market Analysis, Online Marketing, Competitive Analysis, Pricing Strategy