Ireland
Data Analytics eir | Meteor
Internet
Education
University College Dublin 2009 — 2013
PhD (MLitt converted to PhD), The Games People Play Online (Digital Sociology and Social Research)
University College Dublin 1996 — 1997
HDip Soc & Soc Res, Sociology, Quantitative Social Research and Internet Behaviour
Dublin Institute of Technology 1995 — 1997
Grad Dip Media Studies, Internet, sociology and critical theory
Trinity College, Dublin 1991 — 1993
Classics
University College Dublin 1987 — 1993
BA, Politics, Greek and Roman Civilization, Philosophy
Blackrock College 1981 — 1987
Leaving Certificate
Experience
eircom January 2015 - Present
Independent Consultant (self employed) August 2014 - January 2015
Monitrack June 2000 - 2014
Reep Rewards August 2011 - December 2013
Net Behaviour January 2005 - 2009
Nua / Local Ireland 1997 - 2000
Espri DMC 1996 - 1997
The Institute of Education 1993 - 1995
Skills
Loyalty Programs, Cross Channel Analysis, Strategy Development, Data Integration, Strategic Partnerships, Entrepreneur, Content Management, Business Strategy, Analytics, Product Development, Email Marketing, Brand Loyalty, Customer Loyalty..., SEM, Digital Strategy, A/B Testing, Microsoft Excel, Google Adwords, New Research Methods, App inventions, Loyalty Analytics, Data Analytics, Mobile Internet, Statistical Data..., Data Analysis, Integrated Marketing, Mobile Marketing, Digital Media, Social Media, Loyalty Marketing, Digital Marketing, Market Research, Competitive Analysis, Social Networking, Customer Loyalty..., Google Analytics, Research, SEO, Customer Presentations, Facebook Marketing, Company Setup, Loyalty software, Online Advertising, iPhone Application..., Marketing Strategy, Mobile Applications, Online Marketing, PPC, Marketing Research, Social Media Marketing