Moscow, Russian Federation
Head of Insights at Diageo
Marketing and Advertising
Education
Moscow Pedagogical State University 2001 — 2005
PhD, Cognitive Science and Psycholinguistics
Moscow Pedagogical State University 1999 — 2001
Master of Arts (M.A.), Cognitive science, Linguistics, Psychology
Moscow Pedagogical State University 1995 — 1999
Bachelor of Arts (B.A.), Cognitive science, Linguistics, Psychology
Experience
Freelance April 2014 - January 2015
Energy Standard Group (ESFMC) January 2012 - December 2013
Lugansk Energy Union March 2011 - January 2012
MASMI January 2010 - March 2011
MASMI February 2006 - April 2010
Synovate 2003 - February 2006
Synovate November 2002 - November 2003
MASMI June 2001 - November 2002
Skills
Negotiation, Strategy, Business Strategy, Project Management, Advertising, Advertising Research, Survey Design, Marketing Management, Qualitative Research, Market Planning, Competitive Analysis, Strategic Planning, Market Research, Team Building, FMCG, Performance Management, New Business Development, Analytics, Ethnography, Personnel Management, Market Analysis, B2B, Brand Equity, Human Resources, Organizational..., Analysis, Consumer Insight, Focus Groups, Customer Insight, CRM, Marketing Communications, Shopper Marketing, Competitive Intelligence, Quantitative Research, Business Insights, Brand Development, Segmentation, Questionnaire Design, Management, Consumer Behaviour, B2C