Alina Shcherbinina, Ph.D.
Moscow, Russian Federation
Senior Marketing Manager at PepsiCo
Consumer Goods
Skills
Customer Insight, FMCG, Segmentation, Competitive Analysis, Start-ups, Strategic Thinking, Brand Equity, Pricing, Shopper Marketing, Marketing Communications, Marketing, Brand Architecture, Analysis, CRM, Marketing Management, Product Innovation, Team Management, Marketing Research, Sales Management, Leadership, Team Leadership, Product Development, Market Research, Trade Marketing, Marketing Strategy, Consumer Products, Negotiation, Management, International Marketing, Matrix Management, B2C, Market Planning, Market Analysis, Brand Management, Consumer Insight, P&L Management, Public Relations, Creative Direction, Digital Marketing, Entrepreneurship, Consumer Behaviour, Business Strategy, Brand Development, Project Planning, Integrated Marketing, Consumer Insights, Organization